Our blog

Our Blog

Your go-to source for industry news, closing tips, and innovative solutions designed for today's real estate professional.

How to Leverage the Power of Digital Marketing

Word of mouth and referrals, while valuable, can only take you so far in the real estate industry. Digital marketing is no longer new and uncharted territory in the space.

Essential Readings

Continuing the Dialogue: The Agents’ Role in Supporting LGBTQIA+ Homeownership

According to National Association of Gay and Lesbian Real Estate Professionals (NAGLREP), 43 percent of potential LGBTQIA+ home buyers in

Video Q&A: Important Considerations When Selling with Seniors

It may surprise you to learn that the largest share of home buyers (28%) and home sellers (38%)[1] are 65+

Resources on Industry Insights

From Sci-Fi to Reality: The Rise of Smart Homes in Property Listings

Raise your hand if you remember the Disney Channel Original Movie “Smart House,”...

Tomorrow’s Real Estate Agent – Delivering Value in a Changing Industry

Thanks to an imperfect storm of economic, legal and technology headwinds, the real...

Green Gold: How Parks Enhance Property Value and Attract Homebuyers

In July, Americans celebrate National Park and Recreation Month “to promote building strong,...

Agent Tips and Resources

Four Easy Ways to Grow Your Business

As a real estate agent, you are running your own business, dependent not...

Referrals: The Heart of Your Business

According to a Neilson study, 92% of consumers trust referrals from people they...

Can Traditional Tactics Help Agents Weather a Flat Market?

While spring of 2024 saw broker confidence soaring, the mood is less optimistic...

Buying and Selling a Home

Winter Forecast: An Expert’s Look at this Year’s Housing Market

A new year has dawned, and with it an optimistic outlook for working...

The Role of the Title and Escrow Industry in Uncertain Times

A long time ago, property rights for home buyers could not be guaranteed....